The Born To Buy lip balms retail for $9 (including shipping in Australia). There are currently 4 lip balm flavours available: Pink Lady Lemonade, Killa Vanilla, Watermelody and Berry Ripe. I was sent the Watermelody one as Sophie knows that I can't resist anything to do with watermelons.
Don't let the innocent looking lip balm fool you. It looks like a normal stick of lip balm but the first time I put it on, I think I had a spaz attack. It's the smoothest and most emollient lip balm I've ever tried! I was like "HOLY MOLY, WHAT ON EARTH IS THIS?!". I'm used to lip balms that provide short-term relief to my lips but this made my lips feel really soft for hours on end. If I put it on my lips before bed, my lips are super soft in the morning.
I promise that none of this post is biased because Sophie is my friend. To be honest, I didn't think that I would love it this much but it really blew me away! Definitely give it a go if you're in the market for a new lip balm :)
Sophie has also offered my readers a discount code. Use SQUEENJEN at checkout :)